Privacy Policy

Dear website visitor,

KW FLEX has drawn up this privacy and cookie statement to make it clear to you that we take your privacy very seriously. For that reason, personal data collected by us are carefully processed and secured. We shall comply with the General Data Protection Regulation (AVG) in doing so.

When processing personal data, we comply with privacy legislation. This means that we:

  • Clearly define our purposes before we process your personal data, via this privacy and cookie statement.
  • Store as little personal data as possible and only the data necessary for our purposes.
  • Obtain explicit consent for processing your personal data, should consent be required.
  • Take the necessary security measures to protect your personal data.
  • Respect your rights, such as the right to inspect, correct or delete your personal data processed by us.

Purposes of data processing

In this privacy and cookie statement, we explain what we do with information we learn about you. By using our services or visiting our website, we obtain various types of personal data from you. For each purpose, we indicate below which data we obtain from you, for what purpose we process this data and for how long it is stored. If you have any questions or want to know exactly what information we keep on you, please contact us using the details at the bottom of this privacy and cookie statement.

Placing and processing orders

You can place an order via our website ( When you place an order with us, you leave us certain information. We need this data to process the order.

To this end we process the following personal data:

  • Name and address details
  • Gender (optional)
  • Billing address
  • Delivery address
  • E-mail address
  • Phone number
  • Payment details
  • Organisation name (optional)
  • Chamber of Commerce number (optional)
  • VAT number (optional)
  • IP address

We use this data to execute the agreement we enter into with you. We keep this information until your order is completed. We keep some data longer if we are legally obliged to do so (e.g. because of the seven-year tax retention period).


You can subscribe to our newsletter via our website. In this newsletter, we will inform you monthly by e-mail about our products, services and offers from KW FLEX Racket specialist shop.

For this purpose, we process the following personal data:

  • First and last name
  • E-mail address
  • Language (Dutch, German or English)

We use this data on the basis of your consent. You can unsubscribe from the newsletter at any time. Every newsletter contains an unsubscribe link. As soon as you unsubscribe, we keep your data on our blocking list so that you will not receive any more mailings from us.


We may anonymise personal data that we obtain through the use of the website. This means that the personal data originally obtained by us are rendered anonymous in such a way that the person concerned can no longer be identified on the basis of these data. The data are therefore no longer personal data and there are therefore no privacy risks involved.

We have a legitimate interest in anonymising data. This is because anonymised data enables us to conduct statistical research and improve our website.


We offer various ways to contact us. You can do this by phone, but also via e-mail, the contact form or the chat function.

For this purpose, we process the following personal data:

  • First and last name
  • E-mail address
  • Telephone number (optional)
  • Organisation name (optional)
  • Any information you enter yourself as message content

We use this information to neatly process your request to contact you and to execute the agreement with you to this end. We keep this information until we think you are satisfied with our response.

Applying for a job at KW FLEX

Have you responded to one of our vacancies or submitted an unsolicited application? If so, we process your personal data in order to process your application.

We process the following personal data for this purpose:

  • Name and address details
  • E-mail address
  • Telephone number
  • Curriculum Vitae
  • Motivation letter
  • Salary indication
  • References
  • Any other information you enclose with your application

We use this data in preparation for the possible conclusion of an employment contract. Should you not be employed by us at the end of the application procedure, we will retain the application data for no longer than six weeks after the end of the procedure. This allows us to approach you if, on further consideration, the previous candidate proves unsuitable. If we are unable to offer you a position at this time, we may - with your consent - keep your application data for a maximum of one year after the application procedure is completed. You can withdraw your consent at any time by sending us an e-mail. If you join us, we will save your application data in the personnel file.

Part of the procedure is a social media and internet screening. We may use found information during the application process for further assessment. Performing the screening is necessary to ensure that our image is maintained when hiring new staff. We therefore do this on the basis of our legitimate interest. For this purpose, we search your name on Google and any profile on various social media. This, of course, insofar as these profiles are public; we will not ask you to grant us access to a protected social media page or make a connection with us. Naturally, findings will always be discussed with you. We do not reject people solely on results of screening. Should you object to the screening, you can indicate this by e-mail at the time of application.

When may we share your personal data with third parties?

We only share your data with third parties when this is permitted under current legislation. We may share your personal data with third parties because:

  • we have engaged them to process certain data;
  • this is necessary to execute the agreement with you;
  • you give permission for this;
  • we have a legitimate interest in doing so;
  • we are required to do so by law (e.g. if the police require this in case of suspected crime).

The parties that process personal data on our or your behalf are:

  • Cookie suppliers (please see the cookie table below)
  • IT suppliers and service providers
  • Our hosted e-commerce platform
  • Delivery service
  • Payment service providers (and collection agency)

In order to provide our services, we may provide your personal data to parties based outside the European Economic Area (EEA). We only do so if there is an adequate level of protection for the processing of personal data.


We take appropriate security measures to limit misuse of, and unauthorised access to, your personal data. For example, we ensure that only the necessary persons have access to your data, that access to your personal data is protected and that our security measures are checked regularly. We take the following security measures, among others:

  • logical access control on our laptops and systems, using passwords;
  • physical access security measures, including camera security in our office building;
  • encryption (encoding) of digital files;
  • organisational access security measures;

We work digitally as much as possible: old papers go through the shredder and digital documents are secured.

Social media buttons

On our website, we use social media buttons, which direct you to the social media platforms. The buttons work because of bits of code coming from the social media networks. If you want to know what the social media platforms do with your personal data, please read the relevant privacy statement:

KW FLEX respects the privacy of all users of its site and ensures that the personal information you provide to us is treated confidentially. We use your data to process orders as quickly and easily as possible. Otherwise, we will only use these data with your consent. KW FLEX will not sell your personal data to third parties and will only make them available to third parties involved in the execution of your order and for reviews.

Use of cookies

On our website, we use cookies from ourselves and from third parties. Cookies are small information files that can be automatically stored on or read from the website visitor's device (such as PC, tablet or smartphone) when visiting a website. This is done via the web browser on the device. We and third parties use cookies to:

  • enable website functionalities (technical and functional cookies);
  • analyse the use of the website and on this basis make the website more user-friendly (analytical cookies);
  • show personalised advertisements (marketing cookies).

These cookies collect the following data from you:

  • IP address
  • Cookie ID
  • Application and click behaviour
  • Referrer-URL

When you visit our website for the first time, we display a message explaining cookies. To the extent required, we will ask for your consent to the use of cookies.

Cookie overview

  • Lightspeed: Collects data on user behaviour and interaction to optimise the website and make advertisements on the website more relevant.
  • Google: Collects data to show Google shopping and ads.
  • Cookiebot: Cookiebot is used to determine whether the visitor has accepted the consent box for cookies. (On each page, you can change your preference by clicking on the black logo at the bottom left).
  • Review: If you decide to write a review, you can choose whether to add your name or other personal details. We are curious about our visitors' opinions, but reserve the right not to publish contributions that do not comply with our site conditions.
  • Contests/actions: If you respond to a promotion or contest, we ask for your name, address and e-mail address. We use this data to carry out the action, announce the prize winner(s), and measure the response to our marketing campaigns. (We will delete this data after 30 days)

Enabling and disabling cookies

You can set your web browser to accept the storage of cookies only if you agree. Please consult your browser manual for more information. Please note that many websites do not work optimally when cookies are disabled.

Deleting cookies

Most cookies have an expiry date. If an expiry date is set, the cookie is automatically deleted when the expiry date expires. You can also choose to delete cookies manually before the expiry date. Consult your browser's manual to do so.

Rights of data subjects

You have the following rights:

  • Right to inspection: you have the right to inspect the personal data we process about you.
  • Right to rectification: you have the right to correct or supplement the personal data we process about you if they are incorrect or incomplete.
  • Right to withdraw consent: you can easily withdraw your consent at any time.
  • Right to object: you can object to the processing of your personal data.
  • Right of deletion: you can request us to delete your personal data.

If you wish to exercise any of these rights, we may ask you to identify yourself. For this purpose, we request data to ensure that you are the correct person to whom the personal data belongs.

In principle, we will comply with your request within one month. However, this period may be extended by two months for reasons relating to specific privacy rights or the complexity of the request. If we extend this period, we will notify you within the first month.

If you wish to exercise any of your rights, you may notify us by contacting us using the contact details on our Frequently Asked Questions page.

Filing a complaint

If you have any questions or wish to make a complaint about the use of your personal data, please contact us using the contact details at the bottom of this privacy and cookie statement. We will address each question and complaint internally and communicate this further with you. However, if you feel we are not helping you in the right way, you can contact the Personal Data Authority to file a complaint.

Changes to this privacy and cookie statement

KW FLEX Racket specialty shop has the right to make changes to this privacy and cookie statement. Amendments will be published on our website. Therefore, please check this privacy and cookie statement regularly so that you are aware of any changes.